Secret #47: My Beliefs About Cooking

Secret #47: My Beliefs About Cooking

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Ever wonder about the food philosophy that has helped make Zingerman’s what it is?  

The belief that everyone can learn to cook great food; that everyone can learn to taste the difference between great food and bad; that simple dishes prepared with world-class ingredients make for some really wonderful eating that can be prepared in about eighteen minutes. 

It’s all here in Ari’s in-depth discussion about his beliefs about food and cooking.  As Buddhist Beat poet Gary Snyder said after visiting, “Zingerman’s is a remarkable synthesis of the old and the new, the elite and the populist. I loved it!”

Excerpted from the Guide to Good Leading series. Each is printed on sustainable paper, saddle stitched, and include a hand-laid scratch-board illustration.