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Key Takeaways
What You'll Learn...
- Get actionable tools for creating the kind of in-store merchandising that leads to sales!
- Engage everyone in your organization–from leadership to the front-line–in merchandising your products and services so that customers WANT to buy!
- Explain the difference between marketing and merchandising and why each is important.
- Document specific ways to differentiate your business and a plan to reinforce that differentiation.
- Increase sales by identifying at least one missed opportunity.
- Develop a network of peers to call upon for support, to share in successes and get past roadblocks. Laugh out loud, have a-ha moments and realize that lots of well-meaning and well-run organizations face the challenges you do.
- Tour Zingerman’s Deli and Zingerman’s Bakehouse for a behind-the-scenes peek of how we do things here.
- Eat delicious breakfasts, lunches, snacks and treats made especially for you by several Zingerman’s businesses. Attendees rarely leave hungry...
itinerary
At this event...
Day One
7:30 AM
Breakfast Available
8:00 AM
Welcome, Overview, Introductions
Zingerman’s History/Vision
Marketing vs. Merchandising
4 Opportunities to Increase Sales Growth
The Importance of Differentiation
Bottom-Line Signs
Visual Merchandising Basics
Building Great Displays
Welcome, Overview, Introductions
Zingerman’s History/Vision
Marketing vs. Merchandising
4 Opportunities to Increase Sales Growth
The Importance of Differentiation
Bottom-Line Signs
Visual Merchandising Basics
Building Great Displays
11:30 AM
Transfer to Zingerman’s Delicatessen - LUNCH and exploration
1:45 PM
Return to ZingTrain
Planning In-Store Promotions
Return to ZingTrain
Planning In-Store Promotions
4:00 PM
Wrap-Up/Adjourn
Day Two
7:30 AM
Breakfast Available
8:00 AM
Welcome back, Overview of Day 2
Measuring a Promotion’s Success
Getting Your Staff into the Game (Sell Food and Have Fun!)
Open Forum (structured Q&A)
Get Organized for Better Results
Welcome back, Overview of Day 2
Measuring a Promotion’s Success
Getting Your Staff into the Game (Sell Food and Have Fun!)
Open Forum (structured Q&A)
Get Organized for Better Results
NOON
Lunch
1:00 PM
Visits to Zingerman’s Southside Businesses (Bakehouse, Creamery, Coffee Co.)
Thinking Strategically about Merchandising
Bottom-Line Change®
Merchandising Quiz
Reflection/Q&A/Wrap-Up
Visits to Zingerman’s Southside Businesses (Bakehouse, Creamery, Coffee Co.)
Thinking Strategically about Merchandising
Bottom-Line Change®
Merchandising Quiz
Reflection/Q&A/Wrap-Up
4:00 PM
Adjourn
the trainers
The Trainers
April 6-7, 2020
Maggie Bayless
Jonathan Raduns
Seminar
Money Making Merchandizing
- Regular price
- $1,250.00
- Sale price
- $1,250.00
- Regular price
-
- Unit price
- per
Sold out
Special Deals:
Buy any 2 seats, get 25% off the 3rd seat
Buy any 3 seats, get 50% off the 4th seat
Buy any 4 seats, get the 5th seat free!
Or, get an open seminar seat to qualify
ZingTrain Cancellation & Refund Policy: We understand that your plans can change unexpectedly. If you need to cancel a ZingTrain 2-Day Seminar or 4-Hour Workshop with more than 14 days notice, we will happily give you a full refund (although we will be sad not to see you!) or credit towards a future session. Within 7-14 days we will refund 50%; no refunds for cancellations with less than 7 days notice. Credits expire after 5 years.
