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In-Person Seminar

Money Making Merchandizing


A seminar that could just as easily be called “How to Sell More Stuff Without Spending a Lot of Money,” spend two days discovering how to make the most of limited resources and get your front-line staff involved in creating an exciting retail environment that generates sales.

Money Making Merchandizing
Key Takeaways

What You'll Learn...

  • Get actionable tools for creating the kind of in-store merchandising that leads to sales!
  • Engage everyone in your organization–from leadership to the front-line–in merchandising your products and services so that customers WANT to buy!
  • Explain the difference between marketing and merchandising and why each is important.
  • Document specific ways to differentiate your business and a plan to reinforce that differentiation.
  • Increase sales by identifying at least one missed opportunity.
  • Develop a network of peers to call upon for support, to share in successes and get past roadblocks. Laugh out loud, have a-ha moments and realize that lots of well-meaning and well-run organizations face the challenges you do.
  • Tour Zingerman’s Deli and Zingerman’s Bakehouse for a behind-the-scenes peek of how we do things here.
  • Eat delicious breakfasts, lunches, snacks and treats made especially for you by several Zingerman’s businesses. Attendees rarely leave hungry...

At this event...

Day One

7:30 AM

Breakfast Available

8:00 AM
Welcome, Overview, Introductions
Zingerman’s History/Vision
Marketing vs. Merchandising
4 Opportunities to Increase Sales Growth
The Importance of Differentiation
Bottom-Line Signs
Visual Merchandising Basics
Building Great Displays

11:30 AM

Transfer to Zingerman’s Delicatessen - LUNCH and exploration

1:45 PM
Return to ZingTrain
Planning In-Store Promotions

4:00 PM


Day Two

7:30 AM

Breakfast Available

8:00 AM
Welcome back, Overview of Day 2
Measuring a Promotion’s Success
Getting Your Staff into the Game (Sell Food and Have Fun!)
Open Forum (structured Q&A)
Get Organized for Better Results



1:00 PM
Visits to Zingerman’s Southside Businesses (Bakehouse, Creamery, Coffee Co.)
Thinking Strategically about Merchandising
Bottom-Line Change®
Merchandising Quiz

4:00 PM


the trainers

The Trainers

In-Person Seminar

Money Making Merchandizing

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Special Deals:
Buy any 2 seats, get 25% off the 3rd seat
Buy any 3 seats, get 50% off the 4th seat
Buy any 4 seats, get the 5th seat free!
Or, get an open seminar seat to qualify

refund policy

ZingTrain Cancellation Policy: We know things happen, and sometimes at the last minute… That’s why our refund policy has a lot of mutual trust and respect baked into the cake. If you need to modify or cancel your registration for any of ZingTrain’s in-person seminars/workshops or virtual trainings, we ask that you let us know as soon as possible and we’ll work something out. We’d be happy to talk you through alternate options or offer you a refund. Please email us at or give us a call at (734) 930-1919. Unused credits will expire after 5 years.