Back to Training
Key Takeaways
What You'll Learn...
- Get actionable tools for creating the kind of in-store merchandising that leads to sales!
- Engage everyone in your organization–from leadership to the front-line–in merchandising your products and services so that customers WANT to buy!
- Explain the difference between marketing and merchandising and why each is important.
- Document specific ways to differentiate your business and a plan to reinforce that differentiation.
- Increase sales by identifying at least one missed opportunity.
- Develop a network of peers to call upon for support, to share in successes and get past roadblocks. Laugh out loud, have a-ha moments and realize that lots of well-meaning and well-run organizations face the challenges you do.
- Tour Zingerman’s Deli and Zingerman’s Bakehouse for a behind-the-scenes peek of how we do things here.
- Eat delicious breakfasts, lunches, snacks and treats made especially for you by several Zingerman’s businesses. Attendees rarely leave hungry...
itinerary
At this event...
Day One
7:30 AM
Breakfast Available
8:00 AM
Welcome, Overview, Introductions
Zingerman’s History/Vision
Marketing vs. Merchandising
4 Opportunities to Increase Sales Growth
The Importance of Differentiation
Bottom-Line Signs
Visual Merchandising Basics
Building Great Displays
Welcome, Overview, Introductions
Zingerman’s History/Vision
Marketing vs. Merchandising
4 Opportunities to Increase Sales Growth
The Importance of Differentiation
Bottom-Line Signs
Visual Merchandising Basics
Building Great Displays
11:30 AM
Transfer to Zingerman’s Delicatessen - LUNCH and exploration
1:45 PM
Return to ZingTrain
Planning In-Store Promotions
Return to ZingTrain
Planning In-Store Promotions
4:00 PM
Wrap-Up/Adjourn
Day Two
7:30 AM
Breakfast Available
8:00 AM
Welcome back, Overview of Day 2
Measuring a Promotion’s Success
Getting Your Staff into the Game (Sell Food and Have Fun!)
Open Forum (structured Q&A)
Get Organized for Better Results
Welcome back, Overview of Day 2
Measuring a Promotion’s Success
Getting Your Staff into the Game (Sell Food and Have Fun!)
Open Forum (structured Q&A)
Get Organized for Better Results
NOON
Lunch
1:00 PM
Visits to Zingerman’s Southside Businesses (Bakehouse, Creamery, Coffee Co.)
Thinking Strategically about Merchandising
Bottom-Line Change®
Merchandising Quiz
Reflection/Q&A/Wrap-Up
Visits to Zingerman’s Southside Businesses (Bakehouse, Creamery, Coffee Co.)
Thinking Strategically about Merchandising
Bottom-Line Change®
Merchandising Quiz
Reflection/Q&A/Wrap-Up
4:00 PM
Adjourn
the trainers
The Trainers
In-Person Seminar
Money Making Merchandizing
- Regular price
- $1,250.00
- Sale price
- $1,250.00
- Regular price
-
- Unit price
- per
Sold out
Special Deals:
Buy any 2 seats, get 25% off the 3rd seat
Buy any 3 seats, get 50% off the 4th seat
Buy any 4 seats, get the 5th seat free!
Or, get an open seminar seat to qualify
ZingTrain Cancellation Policy: We know things happen, and sometimes at the last minute… That’s why our refund policy has a lot of mutual trust and respect baked into the cake.
If you need to modify or cancel your registration for any of ZingTrain’s in-person seminars/workshops or virtual trainings, we ask that you let us know as soon as possible and we’ll work something out.
We’d be happy to talk you through alternate options or offer you a refund. Please email us at zingtrain@zingermans.com or give us a call at (734) 930-1919. Unused credits will expire after 5 years.
