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Virtual Training

Handling Difficult Customer Interactions

We all want to build positive relationships and a good reputation with our customers, and we’re also human! Mistakes happen, expectations clash, and emotions can run high. When you’re not on the same page with a customer, having reliable ways to navigate a challenging interaction makes all the difference. This workshop equips you with time-tested tools to diffuse tense situations, lean on your peers or managers when needed, and do your best to help every person have a positive experience with your business.

Note: This session expands on Zingerman’s 5 Steps for Effectively Handling Complaints. If you’ve taken The Art of Giving Great Service, you’ll recognize the approach and discover new ways to use it in more challenging situations!

Handling Difficult Customer Interactions
key takeaways

What you'll learn


  • New tools & techniques to better handle difficult customer interactions
  • How to develop resources to equip others in your business to diffuse situations and respond with grace and dignity
  • The advantages of learning alongside participants who face similar challenges
    details, details

    Upcoming Dates


    • February 27, 2026 | 10:00AM-12:30PM Eastern
    • April 20, 2026 | 1:00-3:30PM Eastern
      For an awesome virtual experience, we've got loads of information and tips on what to expect in a ZingTrain virtual workshop, including what information you'll get in advance, and so much more!

      Virtual Training

      Handling Difficult Customer Interactions

      Regular price
      $195.00
      Sale price
      $195.00
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      refund policy

      ZingTrain Cancellation Policy: We know things happen, and sometimes at the last minute… That’s why our refund policy has a lot of mutual trust and respect baked into the cake. If you need to modify or cancel your registration for any of ZingTrain’s in-person seminars/workshops or virtual trainings, we ask that you let us know as soon as possible and we’ll work something out. We’d be happy to talk you through alternate options or offer you a refund. Please email us at zingtrain@zingermans.com or give us a call at (734) 930-1919. Unused credits will expire after 5 years.