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In-Person Seminar

The Art of Giving Great Service

Build a culture of great service and treat your customers like royalty. Equip yourself, and your team, with the tips and tools to take customer service to the next level, including easy-to-implement (and teach) recipes for giving great service and handling complaints. Discover how to create a culture of great service and learn why it’s crucial to treat your staff with as much care as you treat your customers.

The Art of Giving Great Service
Key Takeaways

What You'll Learn

  • Acquire a variety of new tools and techniques to create and nurture a culture of great customer service in your organization.
  • Adapt Zingerman’s service recipes – the 3 Steps to Giving Great Service and the 5 Steps to Handling Customer Complaints - to work for your organization.
  • Explore Bottom-Line Change® – our incredibly handy recipe for implementing organizational changes, including service improvements.
  • Identify and prioritize your action steps to improve the service culture in your organization.
  • Develop a network of peers to call upon for support, to share in successes and get past roadblocks. Laugh out loud, have a-ha moments and realize that lots of well-meaning and well-run organizations face the challenges you do.
  • Tour Zingerman’s Deli and Zingerman’s Bakehouse for a behind-the-scenes peek of how we do things here.
  • Eat delicious breakfasts, lunches, snacks and treats made especially for you by several Zingerman’s businesses. Attendees rarely leave hungry.

At this event

Day One

8:00 AM
Breakfast available

8:30 AMWelcome, Introductions, Overview
Zingerman's History and Vision
Building a Culture of Great Service
Teaching Service
Defining Service


1:00 PM
Role Plays
Living Service
Homework Assignment

4:00 PM


4:45 PM

Tour of Zingerman's Deli (optional)

Day Two

7:30 AM

Tour of Zingerman's Bakehouse (optional)

8:00 AM

Breakfast Available

8:30 AM Feedback from Day 1, Overview of Day 2
Debrief Homework
Measuring Service
Rewarding Service
Introducing Bottom-Line Change®


1:00 PM
Open Forum (Q&A with staff panel)
Action Planning 
Final Reflection & Debrief

4:00 PM


"Blown away... seeing ZingTrain staff interact really drove home the benefits of the concepts we were learning.” 

In-Person Seminar

The Art of Giving Great Service

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Special Deals:
Buy any 2 seats, get 25% off the 3rd seat
Buy any 3 seats, get 50% off the 4th seat
Buy any 4 seats, get the 5th seat free!
Or, get an open seminar seat to qualify

refund policy

ZingTrain Cancellation Policy: We know things happen, and sometimes at the last minute… That’s why our refund policy has a lot of mutual trust and respect baked into the cake. If you need to modify or cancel your registration for any of ZingTrain’s in-person seminars/workshops or virtual trainings, we ask that you let us know as soon as possible and we’ll work something out. We’d be happy to talk you through alternate options or offer you a refund. Please email us at or give us a call at (734) 930-1919. Unused credits will expire after 5 years.